Microsoft Dynamics Retail Review - why 4.1 stars?

Microsoft Dynamics Retail Management System (RMS) is a a complete point of sale (POS) client server solution developed to automate POS processes and provide retailers with a centralized multiple store management system. It allows for effortless checkout, successful marketing initiatives and inventory management.

Microsoft Dynamics RMS is a product of Microsoft Corporation, a company founded by Bill Gates and Paul Allen in 1995. By the mid-1980, Microsoft rose to become the leader in personal computer operating system. That said by the 1990s, the company started increasingly diversifying away from the operating system market and enter the world of business applications. Microsoft Dynamics RMS is an example of such diversion.

The rating of Microsoft Dynamics Retail is 4.1 stars out of 5 and the total score is 76 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Microsoft Dynamics RMS will work best for small and medium size companies into the retail businesses. The software is designed to meet the unique and changing needs of retailers. The functionalities offered by the POS solutions are very much requested by book stores, office supply stores, groceries, supermarkets, restaurants and even eCommerce websites.

The Microsoft POS software can be of great use to enterprises having over 1000 stations spread around the country.

Microsoft Dynamics Retail is ranked 243 out of 431 software in their category (Retail & POS systems).

Microsoft Dynamics RMS offers an easy to use interface that allows employees to quickly learn POS procedures using built-in wizards. It also offers customizable data fields enabling you to track information about suppliers, inventory and customers history. This allows you to respond quickly to the real needs of shoppers and offer them a personalized service.

The POS solution enables you to take a closer look at departmental activities, identify sales trends and take the necessary steps to make the most out of the coming opportunities. Because the software is easily scalable, users can always adapt to changes as the business grows into multiple stores.

Microsoft RMS’s main competitors include Lightspeed and Vend.

Lightspeed is a retail management system that is designed to be used on the Apple platform. Its features include sales management with quotations, orders & invoices as well as pricing & discounts. Additionally there is support for gift cards for retail buyers, as well as customer management for product & loyalty marketing campaigns. Inventory management to ensure optimal stock levels is included along with integration to Quickbooks for financial management. There is also an online Webstore to handle e- commerce transactions.

Microsoft RMS on the other hand is provided with two modules with one to handle the store and the other to handle headquarters in a multi-store retail operation. The product supports a full Point of Sale system with inventory management, pricing, and sales. Additionally it is part of the Microsoft enterprise platform so can be integrated seamlessly with Microsoft Dynamics GP.

Vend in comparison handles product management with an integrated price book which is updated in real time for point of sale operations. Additionally the product supports on-account sales which involve deferred payments on a time based billing cycle. There is also a loyalty program to reward frequent shoppers with an online portal for tracking transactions and redemption offers, and an application library to enhance product functionality.

Microsoft RMS however integrates customer history & preferences with POS units to provide discounts, special offers and vouchers to reward loyalty. Additionally it can be operated on existing computers or certified POS devices, and provides a flexible reporting tool tracking sales & inventory operations.

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