U Route Review - why 4.7 stars?

Shlomi Lavi / updated: Feb 14, 2022

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What is U Route?

U Route is a Transportation Management Software (TMS) designed to provide reliable and efficient communication between the shippers and carriers. The software seeks to give more control to the shippers over their strategic operations and transportation of goods. It has a simple web-based interface that has support for Windows and Mac OS.

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Who is it best for?

U Route is mainly designed for small and medium sized shippers in most industries. Companies that have outgrown the use of spreadsheets and are looking for an efficient web-based alternative can benefit from this software. The powerful logistics tools designed for shippers include on demand bid capabilities, real time track and trace, document and photo management, lane RFQ development and carrier management. These tools are specifically designed to reduce the transportation costs and enhance the business efficiency.

Noteworthy customers of U Route include Heartland Express, EPES Transportation, JB Hunt, System Transport and Pitt Ohio. The software is also suitable for third-party logistics providers (3PLs) managing over billion dollars in transportation.

Main features and functionalities

U Route offers different features for carriers and shippers keeping in view their specific requirements. For shippers, it helps eliminate unnecessary broker commissions and save the cost of operations. This in turn allows carriers to earn more and builds a sound relationship between carriers and shippers.

The complete suite of tools that U Route offers includes direct e-carrier management, RFQ development, bid capabilities, robust analytics, load tendering and more. The web based interface is accessible from anywhere as long as the internet is available. The software brings the salient components of freight management and freight procurement on one platform.

U Route comes with Economic Routing Guide (ERG) to pick the best shipping route for business transportation. Multi-model shipping costs are also controlled with the help of automated business rules and workflows.

What is the actual cost?

The cost of license starts at $350 per month. ITQlick pricing score is 2 out of 10 (10 is most expensive). Access ITQlick pricing guide for U Route.

Pros

• Reliable and continuous communication between the manufacturers and shippers is available for regular updates on operations.
• U Route helps eliminate unnecessary broker commissions. This is made possible by establishing a direct link between carriers and manufacturers without the invention of brokers.
• It helps decrease the budget load on both carriers and shippers by providing optimized transportation for both.
• Direct business dealings between carriers and manufacturers allows for a stable working relationship for the business.
• The web based interface is fairly simple and easy to navigate.

Cons

• The software does not have an iPad and Android app which makes its use on mobile devices restricted.
• The software can turn out to be costly if the business and transportation requirements keep changing. This is because of the continuous updates and customizations.
• The software is mainly designed for small and medium businesses and for big business you will have to purchase some other software with enhanced features.
• The software mainly seeks to eliminate the cost of freight brokers. So if your business does not hire services of brokers, the software will only be a burden on the budget.

How it stacks up?

Access a head to head analysis of U Route vs alternative software solutions.

Frequently Asked Questions (FAQs)