MailerMailer Review - why 4 stars?

Shlomi Lavi / updated: Mar 19, 2022

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What is MailerMailer?

MailerMailer is a web based email marketing and delivery service for your business. The software was designed by MailerMailer, Inc., headquartered in Maryland, United States. It offers email list management along with template customization and delivery solutions.

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Who is it best for?

The limited feature set and flexible pricing options of the software make it most suitable for small and medium business ventures. If you are running a small business set up and would like to start an email marketing campaign from scratch, you can benefit from this software.

The software is also a viable option if you are looking to develop and deliver customized email newsletters for your clients. Small and medium business and campaigns hailing from different industries have found the use of this software helpful.

Some noteworthy clients of MailerMailer include InfoStructures Inc., Campaign for Peace and Democracy, and Tiny Organic etc.

Main features and functionalities

The core functionality of the software is similar to other email marketing software solutions. You have access to dozens of free email templates which you can customize according to the specific needs of your campaign. The software also provides email marketing metrics report and email marketing blog.

With the email marketing metrics report, you can understand the latest industry trends along with statistics. The metrics calculations and statistics cover over 35 major industries. Other than simple email marketing, the software also allows you to create and deliver monthly newsletters.

List management features of the software include multiple lists and segments and signup forms. Instant generation of custom signup forms is facilitated so that you can grow a new list or import the existing one. Other noteworthy features of the software include custom graphics, color themes, and message creation tools.

What is the actual cost?

MailerMailer has 4 pricing plans for users. The Starter plan begins at $59 per month. The Essential plan at $179 per month. The advanced plan starts at $649 per month. The E-Commerce plan begins at $79.95 per month. All the plans offer 60+ features and come with a 30 day trial period.

ITQlick pricing score is 3.2 out of 10 (10 is most expensive). Access ITQlick pricing guide for MailerMailer. You can also find here pricing information from MailerMailer's website.

Pros

• For instant creation of signup forms, the software allows you to import your existing lists to be used in new forms.
• Other than customization of various reporting parameters such as fonts, logos, and images, the software also allows the customization of graphics.
• The software provides detailed statics about every campaign that you run so that you can remain aware of the impact.
• To ensure the safety of your data, the software offers security features of multi-level password protection, firewalls, and site-wide secure pages.
• Your email campaigns can be integrated with Google Analytics in order to track conversion rates and other parameters.

Cons

• There are only two dozen free templates on the software compared to hundreds of such templates available on some other similar marketing solutions.
• You cannot integrate MailerMailer with Joomla, WordPress, Magneto, and SalesForce.
• The software does not provide RSS to email integration.
• There is no facility of social network delivery options on MailerMailer.
• List management services of the software do not include preferences management.

How it stacks up?

Access a head to head analysis of MailerMailer vs alternative software solutions.

Frequently Asked Questions (FAQs)