Mailigen Review - why 4.8 stars?

Shlomi Lavi / updated: Jul 04, 2022

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What is Mailigen?

Mailigen offers an email marketing solution. The software unifies email marketing requirements for business on the web, social and mobile platforms.

Mailigen was founded with the goal to make email marketing a simple to use but cost effective solution for organizations. The company invests significantly in its product to offer clients industry leading software that leverages the latest technologies, to deliver the best value and returns for the business.

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Who is it best for?

Mailigen is a cross industry product that is suitable for any size of business. It is provided as a cloud based solution with a SaaS delivery model.

The product is suited for companies looking at the widest possible audience for its marketing beyond just email marketing. This includes social media marketing with its integration to social media portals such as Facebook, Twitter & LinkedIn. Additionally the product leverages mobile platforms as well with its integrated SMS marketing module.

Mailigen also offers an API for easy integration to CRM, web & ecommerce applications, as well as Content Management systems allowing customers to leverage on their existing software infrastructure. Finally as the product is cloud based this requires minimal technology investment and no software maintenance. This provides a cost effective solution for companies looking for rapid deployment and a quick Return on Investment (ROI).

Customers for Mailigen include Bosch, Bayer, G4S, Mindshare, BMW, Sodexo, Oriflame, DNB, Japan Airlines, Lexus and Honda

Main features and functionalities

Mailigen offers a full email marketing module that includes an email designer & editor, email campaign manager, A/B Split testing to determine the most effective emails, as well as email tracking reports to monitor performance and improve results. There is also support for List management for Emails, Mobile SMS & Web Sign-up forms to build an effective marketing database. In addition online surveys can be included to elicit feedback and fine tune marketing campaigns.

The product also integrates to most social media platforms to advice followers of marketing campaigns; as well allow users to share campaign social media links for a wider audience. Mailigen includes spam reduction filters as well as white listing to improve message deliverability. There are also advanced Analytics to analyze campaign performance as well as provide real time reporting.

Finally Mailigen offers a series of value added services which benefit customers. These include marketing automation to ensure proper targeting of email campaigns, integrated marketing support to leverage the best tools to improve marketing effectiveness, as well as email marketing services that include email audits, segmentation services, campaign management and email template design. These are provided in four packages of services that include Basic, Pro, Pro+ and Enterprise based on the level of support a company needs.

What is the actual cost?

The cost of license starts at $414 per month. ITQlick pricing score is 4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Mailigen. You can also find here pricing information from Mailigen's website.

Pros

• Mailigen offers a free trial of its product
• The product allows integration to social media such as Facebook, Twitter & LinkedIn
• Mailigen provides an API for integration to third party software
• There are pricing packages based on usage and emails which can be chosen based on customer requirements
• There is an API provided by Mailigen offering integration to third party software

Cons

• Mailigen does not offer an on premise version of its product
• The product does not cover event management and webinars
• Mailigen does not support user driven customization of the product
• The solution is focused on marketing for companies and not for marketing agencies
• Call management for lead generation is not support by Mailigen

How it stacks up?

Access a head to head analysis of Mailigen vs alternative software solutions.

Frequently Asked Questions (FAQs)