Diamond relations CRM Review - why 5 stars?

Diamond relations CRM Review
ITQlick Score: 84/100
ITQlick Rating:
Pricing: 3/10 - low cost
Category: Jewelry Store POS -> Diamond relations CRM review
Ranking:Ranked 3 out of 9 Jewelry Store POS systems
Company: Diamond relations CRM
Pricing: starts at $35 per user/month
Typical customers: SMBs
Platforms: Desktop, Mobile, Cloud
Links: Diamond relations CRM pricing, Diamond relations CRM alternatives
Shlomi LaviShlomi Lavi / updated: May 18, 2022

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What is Diamond relations CRM?

Diamond Relations CRM is a web-based software tool for customer relationship management (CRM) designed for jewelers and jewelry retailers. Its main modules include marketing automation, sales automation and collaboration module and customer self service portal. The additional features of the software include analytics and web conferencing. The product is available in the form of software as a service. It has a mobile app compatible with iOS and Android devices.

Diamond Relations CRM is a product of Diamond Relations. The company is based in Florence, Alabama.

Who is it best for?

Diamond Relations CRM is especially designed for jewelers and stores selling jewelry exclusively. It is suitable for small and medium-sized businesses operating at a physical location or online. The main clients using this software are Colonial Jewelers, Sachs Jewelers and Dunkin's Diamonds.

Main features and functionalities

Diamond Relations CRM allows you to create a customer database with detailed individual profiles. The database grows along with your business. The software enables lead management and tracking as well. It has all the features necessary for developing and managing email marketing strategies with the mailing list management feature being highly functional. There is a product catalog feature as well.

The software enables you to establish and run a customer self service portal. It allows you to create and use customized reports and to forecast sales based on past data. It has a feature for direct web conferencing. It comes with customizable fields.

What is the actual cost?

The cost of license starts at $35 per user/month. ITQlick pricing score is 3 out of 10 (10 is most expensive). Access ITQlick pricing guide for Diamond relations CRM. You can also find here pricing information from Diamond relations CRM's website.


  • Diamond Relations CRM has been developed by a team with great experience in the jewelry industry and helps to resolve a lot of business-specific issues.
  • Diamond Relations CRM has easy to understand and to use straightforward modules and features.
  • The software comes with a mobile app for managing your jewelry business anytime anywhere.
  • Diamond Relations CRM is available in the form of software as a service and this allows it to grow in line with your business for high efficiency in the long term.
  • Each new customer undergoes extensive training via a webinar and receives personal support over the phone is available 24/7.


  • Diamond Relations CRM lacks the comprehensive marketing campaign management features of its competitors.
  • Diamond Relations CRM has basic features for the provision and management of customer support services.
  • The only language supported in English and this may be an issue for businesses working with international clients.
  • The reporting and forecasting features and capabilities of Diamond Relations CRM are more basic compared to what its competitors have to offer.
  • There are no specially designed Diamond Relations CRM packages for jewelry businesses of different sizes.

How it stacks up?

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Frequently Asked Questions (FAQs)

Is it the best Jewelry Store POS system?

Diamond relations CRM is ranked 3 out of 9 software in their category (Jewelry Store POS systems).

How they are rated on ITQlick?

The rating of Diamond relations CRM is 5 stars out of 5 and the total score is 84 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Diamond relations CRM makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

Yes, they offer cloud based hosting, which means IT resources are retrieved through web-based tools and applications and you don't need to buy servers and additional hardware equipment.

Can it be used on mobile?

Yes, you can access Diamond relations CRM on your mobile/smart phone.

Differences between Diamond relations CRM and alternatives?

The most popular alternatives to Diamond relations CRM in 2023: Ace Retail POS, Smartwerks, BusinessMind, Jagged Peak, ARMS. Access the complete competitors analysis here - Diamond relations CRM VS Jewelry Store POS Software alternatives.

List of categories

Complaint Management
Customer Relationship Management
Customer Loyalty
Customer Service
Customer Success
Mobile CRM
Online CRM
Team Collaboration
Small Business CRM
Retail & POS
Retail CRM POS

List of features

Campaign Dashboard
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Sales Automation
Sales Forecasting
Sales Reports
Contact History
Contact Management
Contact Scheduler
Lead Tracking
Sales and CRM Integration

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.