Sprinklr Review - why 4 stars?

Shlomi Lavi / updated: Feb 19, 2022

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What is Sprinklr?

Sprinklr is a cloud-based social networking and customer experience management solution designed for businesses and lets the user run social media campaigns on different platforms including Twitter, Facebook, and Instagram.

It offers users analytical and reporting functionalities to enable businesses to measure the success of their social media campaigns. The core features include social automation, content marketing, social media campaign management, website management and paid advertising and more.

The social CRM and social governance functionalities let the user manage social profiles of social media pages using one platform. The software allows the customers post feedback and reviews on a website, post messages on Facebook profiles and tweet about the brand directly.

The social media management platform lets the user implement the social media strategy across various business functions such as marketing, sales, customer service, and crisis and events management.

Who is it best for?

Sprinklr is suitable for leading brands and industries related to retail, online shopping, telecom, manufacturing and high tech. Samsung, Dell, Cisco are some of the clients of Sprinklr.

Main features and functionalities

Sprinklr comes with publishing, social asset management, mobile suite, reporting, governance, automation, campaign management, enterprise integration and social CRM features. Users can create customized search from their dashboards and download measurements and analytics if needed.

What is the actual cost?

ITQlick pricing score is 8 out of 10 (10 is most expensive). Access ITQlick pricing guide for Sprinklr.

Pros

• Sprinklr supports sorting comments based on subject unlike other similar tools
• Sprinklr’s analytics feature comes with a clean and simple user interface and can be easily used by users
• The customer support of this social media management tool offers support portal for users

Cons

• Sprinklr doesn’t offer competition analysis right on the user’s main page which can be a problem for some users
• Sprinklr doesn’t support tagging posts which can be a problem for some users
• The social media management solution is not compatible with a wide range of social networking sites comparing to other similar tools

How it stacks up?

Access a head to head analysis of Sprinklr vs alternative software solutions.

Frequently Asked Questions (FAQs)

Is Sprinklr right for you or your business?

Sprinklr is ideal for marketing established brands in finance, healthcare, and retail. It mainly targets the medium-sized businesses. The target markets include Asia, Middle-East and Africa, Brazil, Australia, and Canada.